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Marc Isaacs returns with a curious interrogation of the new world of AI authenticity, in a humorous hybrid that plays with form and with expectations.
The Synthetic Sincerity Lab based at the University of Southern England are trying to create authentic AI characters as part of a new research project. The lab wish to license Marc Isaacs’ films in order to study the real people he has captured, helping the to create more realistic AIs. In return, they will let the filmmaker document their working process.
So Synthetic Sincerity leads us down the rabbit hole into a winding world of documentary, fiction, reality and synthetic creation, reflecting on what is happening to the human face in the era of AI, and what this might mean for the future of cinema.
The screening on Thursday the 16th of July was followed by a Q&A with director Marc Isaacs and writer Adam Ganz. Hosted by academic Mandy Merck.
The screening of Synthetic Sincerity on Thursday the 16th of July played after a special 25th anniversary screening of Marc Isaacs’ short film Lift.
Lift | 2001 | 24 mins
When Marc Isaacs decided to make a documentary about a lift in a London tower block he had no idea how the residents would react and what they would reveal of their lives. He simply set himself up in the lift with his camera and waited for the right moment to ask questions. The result is both humorous and moving. The whole of British society is captured in this microcosm and the simplest of approaches becomes a parable of multiculturalism.