A fascinating chronicle of hip-hop, urban fashion, and the hustle that brought oversized pants and graffiti-drenched jackets from the New York discount markets to high fashion’s catwalks and shopping malls all around the world.
With funky, fat-laced Adidas, Kangol hats, and Cazal shades, a totally original look was born—Fresh—and it came from the black and brown side of town where another cultural force was revving up in the streets to take the world by storm. Hip-hop, and its aspirational relationship to fashion, would become such a force on the world.
Reaching deep to Southern plantation culture, the Black church, and Little Richard, director Sacha Jenkins’ music-drenched history draws from a mixture of archive and in-depth interviews with rappers, designers, and other industry insiders, such as Pharrell Williams, Damon Dash, Karl Kani and Kanye West. The result is a passionate telling of how freedom from a culture that refused to be squashed, would, through sheer originality and swagger, take over the mainstream.