youre_soaking_in_it_trailer

YOU'RE SOAKING IN IT

Dir: Scott Harper
Canada / 2016 / 75mins

"an eye-opening exposé..." - POV Magazine


Advertising is inescapable. It covers public spaces, punctuates the airwaves and fills our personal screens with a sole purpose: to influence our behaviour. It has evolved and adapted to each technological wave, from print to TV and the Internet, selling everything from shampoo to politicians. You’re Soaking in It deconstructs advertising’s pervasive presence in our daily lives with a look at the development towards Big Data, high technology and targeted surveillance. Director Scott Harper reveals the industry’s ability to monitor your online browsing, compiling reams of personal data and using every mouse click to add to your consumer profiles and begs the question what happens when companies know you better than you know yourself?

 

Book Tickets

Date: Fri 1 Sep 2017 - Thu 14 Sep 2017
Price: Peak £9 (£7 concessions) Off Peak £5
There are currently no screenings of this film.

PLEASE NOTE: THERE WILL BE NO ADVERTS PLAYED BEFORE FILMS IN THE BERTHA DOCHOUSE SCREEN. ALL FEATURES WILL START PROMPTLY FOLLOWING A SELECTION OF TRAILERS.